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Privacy Policy

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Last updated: [4 November 2025]

1. Introduction

Welcome to Proper Roast (“we”, “us”, “our”).
We value your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, and safeguard your data when you visit our website www.properroastcoffee.com (“the Site”), purchase from us, or interact with our services.

We comply with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and other applicable privacy and electronic communications laws in the United Kingdom.

2. Who We Are

3. What Personal Data We Collect

We collect personal information to fulfil orders, improve our website, and communicate with you effectively.

Information you provide directly

  • Your name, email address, billing and shipping address, and phone number

  • Payment information (processed securely by Wix Payments, Stripe, or PayPal)

  • Account details (if you create an account)

  • Messages or correspondence (e.g., through our contact form or chat)

Information collected automatically

  • IP address, browser type, device type, and operating system

  • Usage information (pages visited, time spent on site, referring links)

  • Cookies and tracking technologies (see Section 9 below)

Information from third parties

  • Payment and delivery providers (to process and fulfil your order)

  • Analytics or marketing platforms (to help us understand visitor activity)

4. How We Use Your Information

We use your personal data to:

  • Process and deliver your orders

  • Provide order updates and customer support

  • Manage your account (if applicable)

  • Send you marketing emails (only if you’ve consented)

  • Improve our products, services, and website

  • Detect and prevent fraud or misuse

  • Comply with legal and tax obligations

5. Legal Basis for Processing

Under the UK GDPR, our lawful bases for processing your personal data include:

  • Contract: to process your purchases and deliver your orders

  • Legal obligation: to meet tax and accounting requirements

  • Legitimate interests: to improve our website and protect against fraud

  • Consent: for marketing communications and non-essential cookies

6. Sharing Your Information

We only share your information where necessary, including with:

  • Wix.com Ltd – our website host and platform provider

  • Payment processors – e.g., Wix Payments, Stripe, or PayPal

  • Shipping providers – e.g., Royal Mail, Evri, DPD (for order delivery)

  • Analytics tools – e.g., Google Analytics, Wix Analytics

  • Email marketing platforms – e.g., Wix Email Marketing, Mailchimp (if used)

All partners process data in line with UK data protection law.
We never sell or rent your personal information.

7. Data Retention

We keep your data only as long as necessary for the purposes it was collected.
Typical retention periods include:

  • Order and payment records – up to 6 years (for accounting purposes)

  • Marketing data – until you unsubscribe or withdraw consent

  • Customer accounts – until you delete your account or request removal

8. Your Data Protection Rights

Under UK GDPR, you have the right to:

  • Access a copy of your personal data

  • Request correction or deletion of your data

  • Object to or restrict certain processing

  • Withdraw consent (for marketing or cookies)

  • Request data portability (transfer to another provider)

To exercise these rights, please email us at [Insert your contact email].
If you’re not satisfied, you can contact the Information Commissioner’s Office (ICO) via www.ico.org.uk.

9. Cookies and Tracking

Our website uses cookies to:

  • Keep your shopping cart active

  • Enable secure login and account functions

  • Analyse site performance (via Wix Analytics or Google Analytics)

  • Show relevant offers and marketing (if you’ve accepted cookies)

You can manage cookies through your browser settings or our cookie consent banner when you first visit the site.

For more details, please see our Cookie Policy.

10. International Data Transfers

Since Wix.com Ltd is based in Israel (a country recognised by the UK as providing adequate data protection), your data may be transferred outside the UK.
Wix also uses data centres in the EU and USA.
When this occurs, Wix ensures appropriate safeguards are in place, such as Standard Contractual Clauses (SCCs) approved under the UK GDPR.

11. Data Security

Wix provides enterprise-grade security, including HTTPS encryption, firewalls, and intrusion detection.
We also take steps to ensure that any personal information we handle is stored securely and only accessed when necessary.
All payments are encrypted and processed securely via Wix Payments, Stripe, or PayPal.

12. Marketing Communications

You will only receive marketing emails if you’ve opted in through our website or during checkout.
You can unsubscribe anytime by clicking the “Unsubscribe” link in our emails or contacting us at [Insert your email].

13. Changes to This Policy

We may update this Privacy Policy from time to time.
The updated version will always be available on this page, with a new “Last updated” date.
If the changes are significant, we may notify you by email.

14. Contact Us

If you have any questions or concerns about this Privacy Policy or your personal data, please contact us at:

Email: proper.roast.coffee@gmail.com
 

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